The 7th Generation Mustang Boasts an Immersive Digital Cockpit, Advanced Engine Options and Bold Styling
It's been almost 60 years since the first pony cars rolled off Ford's assembly lines to an eagerly awaiting driving public, hungry for a sporty, fun-to-drive coupe. Seven generations later, the new 2024 Mustang brings that same excitement along with the latest in automotive technology and a brash, bold new style that embodies everything that Mustang stands for.
"Investing in another generation of Mustang is a big statement at a time when many of our competitors are exiting the business of internal combustion vehicles," said Jim Farley, CEO of Ford Motor Company. "Ford, however, is turbocharging its ICE growth plan, adding connected technology, opinionated derivatives, and hybrid options to our most profitable and popular cars - all in the Ford Blue family - on top of investing $50 billion in electric vehicles through 2026."
Fighter Jet Inspired Cockpit
Inside, the driver's cockpit layout draws inspiration from fighter jet design with two large customizable curved digital displays, premium materials and craftsmanship and configurable Ford Power-Up software that creates a customized ownership experience. The 12.4-inch digital instrument cluster can be customized to display different animated designs and new drive-mode dependent visuals. Based on the same Unreal Engine 3D creation tool used in modern video games, when choosing personalized drive mode settings, the car's current setup is displayed on the center stack as real-time graphical renderings. Settings can be adjusted by simply swiping the graphic to rotate the car virtually in a true gamified style.
"We're taking advantage of every pixel," said Craig Sandvig, Ford Mustang interaction design manager. "We can be creative in showing necessary driving information and give the driver control of selecting colors, classic Mustang gauges or even a 'calm' screen where only minimal details are displayed."
Past Mustang's had a default instrument gauge setting of cool blue and light grey tones that have now been altered to an ultra-modern copper appearance that is shared with its electrified sibling, the Mustang Mach-E. From there, virtually everything about the displays and the ambient interior lighting can be configured to the driver's preferred choices.
Two New Engines To Power You
The new 2024 Mustang is equipped with either a 2.3-liter EcoBoost engine and in the Mustang GT - the most powerful 5.0-liter Coyote V8 ever, thanks to an innovative dual air intake box and dual-throttle body design, that helps minimize induction loss by enabling higher air flow rates. For those that love the sound of a throaty exhaust, Ford provides a Remote Rev feature that lets you rev the engine outside the cockpit with the key fob. An available electronic drift brake lets you drift with confidence.
"This is the most athletic and confidence-inspiring Mustang EcoBoost and GT to drive yet," said Ed Krenz, Ford Mustang chief nameplate engineer. "Whether driving an automatic or manual transmission, thanks to drive modes combined with fine-tuned digital engine, suspension and steering controls, we're now able to give drivers peak performance everywhere, from their favorite roads to their local track."
